Ranked on Google, missing from AI answers. Then named.
The practice already ranked well on Google Maps. But when patients asked ChatGPT, Gemini or Google’s AI Overview who to see for implants, it came up in 2 of 36 answers. Ten months later: 23 of 36.
Implant & cosmetic practice, suburban. Client identity anonymized. Results reflect this engagement and are not a guarantee.
Stronger on the map, too.
“Dental implants” searched from 49 points around the office, before we started and at month ten.
Good on Google. Absent from the answers.
Patients were starting to ask AI assistants. The assistants were naming other practices.
- Named in 2 of 36AI answers about implants and cosmetic dentistry nearby
- The source AI cited mostwas a competitor’s own website
- Doctor credentialswere in a PDF, not on the page
- Structured datasaid “dentist” and nothing about implants or veneers
- Two local “best of” liststhat AI cited didn’t include the practice
AI assistants can only repeat what the web says about you.
We can’t see how an assistant chooses. We can see what it cites, and the competitor it named most had one thing this practice didn’t: clear, specific pages that said exactly what it did and who did it.
Most practices haven’t touched this yet, so a little clarity goes a long way.
We made the practice easy to describe, and easy to cite.
Easy to describe, easy to cite.
The same foundations as good local search, aimed at what the assistants were citing.
Credentials on the page
Each doctor’s training and implant experience moved out of a PDF and onto their own page, in plain text.
Treatment pages that say it plainly
Implants, full-arch and veneers each got a page stating the treatment, the doctor and the town in the first lines.
Structured data that lists treatments
Markup naming the dentists and the treatments offered, checked with the official validator.
The sources assistants cite
Consistent listings everywhere, and the two local lists AI kept citing now include the practice.
- Week 136 AI answers collected: named in 2
- Month 1Doctor credentials moved onto their own pages
- Month 2Treatment pages rewritten to state treatment, doctor and town plainly
- Month 3Structured data lists dentists and treatments
- Month 5Added to the two local lists AI cited most
- Month 7Patients start mentioning AI assistants at intake
- Month 10Named in 23 of 36 answers
What changed.
Measured against the month before the engagement started.
Month of engagement
Named by the
AI assistants.
The same patient questions asked 9 times on each assistant, before and after. Answers vary by person, place and day; these are dated test results.
Map rankings improved too. Clearer pages and listings help Google for the same reasons they help AI assistants.
Patients who mentioned an AI assistant arrived better informed. They had already read the practice’s implant page.
You can’t control what an assistant says. You can control what it has to work with.
AI search rewards the practices that are easiest to describe.
We never chased a trick. We made it unmistakable what the practice does, who does it and where, on its own site and in the places assistants read.
Do AI assistants name your practice?
We ask them the questions your patients ask, and show you who they name instead.