Fewer consults. Three times the cases.
A cosmetic practice with a consult book that looked healthy and a production number that did not. They were not short of patients. They were short of the right ones.
Cosmetic practice, affluent suburb. Client identity anonymized. Results reflect this engagement and are not a guarantee.
Top of the map for veneers, right across town.
Veneer and smile design searches run from 49 points around the practice, before and twelve months in.
A full consult schedule that produced almost nothing.
Twelve veneer consults a month and three cases. The team assumed they needed to close better. They did not.
- Roughly one in five consultsturned into treatment, and the rest were price conversations
- The website was a gallery— beautiful before-and-afters, nothing about cost
- Every patient asked the same two questionsin the chair, having found no answer online
- Dental tourism came up constantly, and nobody at the practice had a good answer ready
- The doctor was spending eleven hours a monthon consults that were never going to proceed
The demand was fine. The filtering was the problem.
Cosmetic patients research harder than any other kind. They compare, they read, and they settle on a price expectation long before the consult. If your site does not set that expectation, a competitor’s does.
Nobody in the area was publishing what a veneer case costs, and nobody had a straight answer on dental tourism. Both questions were being asked constantly and answered nowhere.
Get in front of that conversation and the patient arrives ready. Miss it and you pay for the consult twice.
Answer the money question before the consult.
Everything here is content the practice was already delivering verbally, eleven hours a month, one patient at a time.
Real price ranges, published
What a veneer case actually costs, what changes it, and what the financing looks like month to month. The single most-read page on the site within six weeks.
The dental tourism answer
An honest comparison — what the trip really costs, what happens when something needs adjusting, and who fixes it at home. Written to be genuinely useful, not defensive.
Sorting before the chair
Pages that make clear who this practice is for. Patients arrived having accepted the price band, which changed the conversation completely.
- Week 1Visibility test and consult review
- Month 1Real price ranges published
- Month 2Dental tourism comparison page
- Month 3Pre-consult questions sort serious patients before the chair
- Month 6Case acceptance passes 40%
- Month 1226 veneer consults a month, 48% accepted
What changed.
Measured against the month before the engagement started.
Month of engagement
Average case value went up by nearly three quarters. Not because they raised fees, but because the people arriving were ready for a bigger case.
Publishing prices was the change the practice fought hardest and the one that produced the clearest result.
The doctor got eight hours a month back. At their chair rate, that is worth more than the entire engagement.
If your consults are not closing, more of them just makes the problem more expensive.
Production went up. Consult hours went down.
Cases per month went from three to twelve while the doctor spent eight fewer hours a month in consults that went nowhere. Both numbers moved because the filtering happened online instead of in the chair.
Are your consults closing?
We look at what happens after the phone rings, not just how often it rings. Usually the fastest money in the building is already in the building.