Search infrastructure for a group buying practices
Six offices acquired in under two years. Every one of them invisible in its own neighborhood, all running the same copied content against each other.
Six-location dental group, two states. Client identity anonymized. Results reflect this engagement and are not a guarantee.
Every location visible in its own neighborhood.
Treatment searches around the newest of the six offices, before the rebuild and eleven weeks after it.
Buying practices is easy. Being found afterward is not.
Every acquisition brought a website, a Google listing, a pile of reviews and a local reputation. Most groups quietly destroy all four in the rebrand.
- Six offices in under two years, each with its own history and its own patients
- Only two were visiblefor the treatments the group actually wanted to grow
- 148 pages of duplicated contentacross the six sites, competing against each other
- Listings still carried the old owners’ names, in one case eighteen months after closing
- Nine monthswas how long the last new location took to show up in its own neighborhood
Six neighborhoods with an incumbent nobody was defending.
Each office already had a patient base, a review history and a local name. All of it was sitting unused behind a group website that treated six practices as one.
There is one window to move a bought practice onto group infrastructure without losing its listing history and reviews. It is the first thirty days. Two of the six had already missed it.
The real prize was not six fixed websites. It was a process that makes location seven work on day one.
Make each office local again.
A group site with six location pages is not six practices. It is one practice with six addresses, and neighborhoods can tell.
Real pages, not templates
Every location got genuine content about its own neighborhood, its own doctors and the treatments that office actually provides. No more find-and-replace city names.
Listings and reviews protected
Ownership transferred properly, history kept, and every review carried across intact. This is the part that cannot be undone later if it is done wrong.
A playbook for the next one
Everything above turned into a thirty-day checklist the group runs itself on every acquisition. We are not needed for location seven.
- Week 1Visibility test across all six offices; 148 duplicate pages found
- Week 3Duplicate pages consolidated; listings and reviews protected through the rebrand
- Month 1A real page for every office
- Week 11Newest office visible for treatment searches
- Month 6All six offices visible
- Month 12212 combined consults a month
What changed.
Measured against the month before the engagement started.
Month of engagement
The two locations that had been rebranded badly cost more to fix than the four we handled properly from day one. Considerably more.
Reviews are the part you cannot rebuild. A practice with eleven years of reviews that loses them in a rebrand is starting from scratch against neighbors who did not.
The group now runs the thirty-day checklist before closing, not after.
There is one window to move a bought practice without losing what it already had. It is thirty days wide.
The value is in the next acquisition, not this one.
Any agency can rebuild six websites. What a group actually needs is a process that stops the seventh, eighth and ninth acquisitions from repeating the same expensive mistake.
Buying practices this year?
We will tell you what each location is currently worth in search, what the rebrand would put at risk, and what the first thirty days should look like.