Start with the treatment.
A patient searching for a checkup and someone considering full-arch implants are making different decisions. Begin with the treatments your practice wants to grow, then review the searches and questions attached to each one.
Look beyond one search.
Results change with location, wording and time. Check your local presence from several points around the office. Record the search, date and context so you can compare like with like.
Connect the public information.
Your website, Google listing and doctor profiles should agree on who you are, where you work and the services you provide. Start by correcting clear gaps before adding more content.
Measure the next step.
Visibility is useful when it leads to relevant inquiries. Agree on how you will distinguish business outcomes from website activity, using aggregate information rather than patient records.